Rose Tinted PR » Kelways

kelways logo

Kelways has been a prominent name in British Horticulture since 1851 when it was established by James Kelway in the quiet country town of Langport in Somerset. They are one of the very oldest plant nurseries in the UK with a proud heritage.

Kelways is famously known for its peonies and irises for over 160 years. The nursery has been exhibiting at Flower Shows for more than 100 years. Kelways Peony Valley, is known around the world by the hundreds of visitors who make the pilgrimage to see it every June. An extensive mail order business and a delightful Plant Based Garden Centre operates from the 40 acre site in Langport Somerset, with friendly and knowledgeable staff.   The nursery is synonymous with growing peonies and irises and is the largest grower in the UK of these wonderful plants.

Dave Root, MD of Kelways appointed Rose Tinted PR in 2011 on recommendation by Rob Hardy of Hardy’s Cottage Garden Plants.  The brief is to maximise exposure of the nursery across all media platforms in the build up to and during the Chelsea Flower Show.  The agency also work with Kelways on a project basis throughout the year.

Rebel Rebel is a creative East London based floristry business who specialise in events and weddings as well as ensuring that those of us who live in and around London’s wonderful Broadway Market receive the most spectacular floral tributes!

It was a no brainer when one of our existing clients, Kelways peony and iris specialist nursery in Somerset, wanted to collaborate with floral artists to celebrate the Centenary of the RHS Chelsea Flower Show last year.  Usually the traditionalist Dave Root decided 2013 was  the year to break a little with tradition and for the 1st time ever he dedicated a quarter of his stand to celebrate Kelways glorious history and many of the flowers and vegetables that Kelways were famous for at the time of the 1913 show.

Mariead and Athena went to town, working with ancient veg varieties and bedecking a pear tree with root vegetables, which were a huge part of Kelways breeding work, all suspended from the branches, hanging like Christmas baubles and in much the same shapes:  Swedes, parsnips, beetroots, turnips, celeriac, carrots, radishes and they even tracked down an elusive mangel wurzel!

This contemporary salute to Kelways heritage was brought to life with the assistance of London’s coolest florist, Rebel Rebel.