One of London’s most acclaimed shoe designers, Beatrix Ong OBE is a graduate of Central St. Martins and Cordwainers College. After a position in the Fashion Department of Harper’s Bazaar in New York, Ong solidified her fashion credentials by becoming Creative Director of Couture at Jimmy Choo at the age of 22. Beatrix started her eponymous line in 2002.
Named as one of the 10 Leading Shoe Designers alongside Manolo Blahnik and Patrick Cox she went on to open her first own boutique in Primrose Hill in 2004. Known for shoes which are feminine and covetable but also highly wearable, her reputation has continued to grow. As well as her own label she has collaborated with numerous designers such as Martine Sitbon, Temperley, Nathan Jenden and Pringle, designing shoes for their catwalk shows. A men’s line, ONG LONDON, was added to the woman’s line in 2008. Beatrix appointed Rose Tinted PR to look after all aspects of PR for the business and also to act as her personal publicist from 2009 until 2011.