Since late 2015, Rose Tinted PR has taken on the challenge of gaining publicity for four of this year’s major RHS Chelsea Flower Show gardens:
The Harrods British Eccentric’s Garden by Diarmuid Gavin
Brewin Dolphin’s Forever Freefolk garden by Rosy Hardy
The Modern Slavery Garden by Juliet Sargeant
The Hartley Botanic Garden by Catherine MacDonald
It is safe to say we at RTPR have thoroughly done our job in getting a vast amount exposure for each and every one of our clients at CFS this year, with coverage seen in the biggest national newspapers, magazines, amongst other mediums, including a prime slot in ‘News at 10’ on ITV!
The Harrods British Eccentrics Garden
The Harrods British Eccentrics Garden was perhaps the most heavily debated of all the Chelsea gardens this year, with some critics slating Diarmuid Gavin (designer of the garden) for creating the ‘novelty act’ of this year’s event, while others are singing its praises for Gavin taking the gumption to embark on a project that aims to please and entertain the crowd. Harrods won a Silver Gilt medal. By the end of the campaign, we have gotten the Harrods British Eccentrics Garden featured in nearly all the major UK national newspapers. Not bad going!
Brewin Dolphin’s Forever Freefolk Garden
This year’s Brewin Dolphin garden has been designed by multi award-winning nurserywoman Rosy Hardy. The garden won a Silver medal, and Hardy’s other passion (Hardy’s Cottage Garden Plants – other clients of ours) won a Gold medal for their exhibit in the floral pavilion.
The Modern Slavery Garden
Juliet Sargeant is the genius behind one of the most talked about gardens at this year’s RHS Chelsea Flower Show! The Modern Slavery Garden is a celebration of the British Parliament passing the Modern Slavery Act which became law on 26 March 2015. Through the clever use of symbolic doors, Sargeant is able to convey a powerful message through her garden. The garden has been extremely well received, and was awarded a deserved Gold medal at judging. Piers Morgan even claims Modern Slavery Garden as his favourite from the show! Fancy that! The garden had a buzz right from the get go. At RTPR we took the the bull by the horns and seized every coverage opportunity we could. Looking back and after analysing all the statistics and data from coverage, it is projected that 233 million people worldwide will have heard about the Modern Slavery Garden in form or another!
The Hartley Botanic Garden
The Hartley Botanic Garden was designed by Catherine MacDonald in the Main Avenue ‘show garden’ category for RHS Chelsea Flower Show this year. The garden celebrates the best of British engineering innovation and in particular the glasshouse structures that Hartley Botanic are renowned the world over for. Central to the garden is Opus, a stunning glasshouse making its world debut as the central feature on the Hartley Botanic Garden. Rose Tinted PR generated a plethora of coverage for Hartley Botanic and Catherine MacDonald throughout the build up and during the Chelsea show, one highlight being this image above, taken from the glossy garden mag Garden Answers!